Indian Premier League (IPL) 3 looks promising for Set Max as the channel has sold its entire inventory to its sponsors Vodafone, Videocon, LG, Samsung, Pepsi Co, Godrej, Hyundai among others and is expecting its revenues to go up by 30% this season compared to last. According to Set Max, the main sponsors-Videocon, Vodafone and Pepsi have bought 10-second slots for Rs 5.25 lakh and they have been allotted 180-200 second slots per match. Last year, the same 10- second slot was sold for Rs 3.5 lakh.
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