The Web special, under the URL www.scirocco.de, was intended to familiarize potential buyers with the new Volkswagen sports coupe even months before its official market launch. Extensive imagery and details introducing the new Scirocco generation, as well as action-packed video sequences of the Scirocco, were to support the model introduction and to shorten the wait from April 2008 until the sales launch on August 29, 2008.