Today the Hitwise blog took a deeper look into the trends/data around the news that YouTube is launching movie rentals. Summary of the post below:Last week, YouTube ranked 6th among all websites in the US and visitors spent an average of 25 minutes and 25 seconds with the website.
Read more »Will YouTube change from Free to Paid content?
YouTube to Stream Live IPL Matches Online
Cricket lovers will be able to watch the new season of the Indian Premier League (IPL) online, after Google India signed a two-year deal to broadcast the Twenty20 league live on its popular video sharing website YouTube.
Read more »YouTube's URL Shortening Service Launched
Google-owned YouTube is getting in the URL shortening game. When you see links to YouTu.be - you'll know they're YouTube videos - and only YouTube videos.
Read more »YouTube begins Testing Lighter weight 'feather' version
In a nod to efficiency, YouTube on Thursday began testing a more lightweight version of its video player pages called "feather."

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New 'Bing Video' Pulls Content from Hulu, YouTube
Microsoft on Wednesday unveiled Bing Video, a re-launch of MSN Video that pulls content from sites like Hulu, MSN, and YouTube.
Read more »MTV Splitsvilla 2 finale leaked on YouTube
The video of MTV Splitsvilla 2 finale, which was scheduled to be aired to Saturday, was leaked on YouTube.
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Deal Brings TV Shows and Movies to YouTube
In another step in its transformation from an online jumble of amateur videos to a destination for mainstream TV programs and movies, YouTube said Thursday that it had signed deals with Hollywood studios to showcase thousands of TV episodes and hundreds of movies on its Web site.Read at http://www.nytimes.com/2009/04/17/business/media/17youtube.html?hp
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YouTube viewers in U.S. exceed 100 million for first time
With the inauguration, major awards shows, X-Games and other major events occurring recently it is no shock that users took toYouTube to catch up on things missed and to check out the videos they want to see again. It's even less surprising that YouTube has much to be excited about, as the company surpassed the 100 million viewer mark in the United States alone,
